Advanced Master of Marketing, Management and Communication

Goal

This Specialised Mastère was created in Paris by the Toulouse École Supérieure de Commerce jointly with ENSTA. It aims to train high-level managers capable of defining and implementing marketing and communication policies for businesses and organisations.

General approach

The "Marketing, Management and Communication" specialist Mastère is designed to offer science graduates (engineers, pharmacists, etc.) operational skills in the field of marketing, marketing tools and the implications for the company. It paves the way for various functions with a strong marketing component: project engineer, sales engineer, product manager, marketing studies supervisor, external and internal communication, consulting.

Generally speaking, it trains students for functions combining both marketing and the technology of the products concerned, often with the goal of designing products, installation or services specific to the customer.

This Specialist Mastère has been taught in Toulouse since 1987. It was offered in Paris for the first time in 2005 where it is more specifically focused on industrial marketing and B to B.

This cycle is organised in a way that is particularly favourable to continuing education as the hours enable the student to continue with his or her professional activities throughout the training programme. It is also ideal for initial training enabling the student to acquire professional experience at the same time.

Duration and timetable

This training is given during evening classes (17h-21h). The cycle comprises:

• 7 months of classes (about 450 hours)
• 6-month internship (can be done in the original company, or part-time work can be carried out during the course period)

The classes are given in Paris from November to May , while the internship will be from June to November . The precise dates will be defined shortly.

Programme

Core curriculum (330 hours):

• Fundamentals of Marketing and Communication
• Marketing and Communication tools and techniques
• Marketing application fields: business to business, services, consumers, international aspects, policies, etc.
• Job Marketing: self-promotion, personal development, professional project.

Thematic elective options (4 for a total of 120 hours), chosen from:

• Electronic marketing and e-Commerce
• Entrepreneurial skills
• Consultancy and agency marketing
• Business to business marketing
• Consumer and B to C marketing
• Marketing of innovation and technology
• Services Marketing
• Communication and international marketing.
• Mobility marketing
• Studies and Research

N.B.: a minimum of 12 participants is required to be able to open an elective option.

Projects: team consulting mission, abstract article, professional thesis prepared during the internship

To find out more, consult the ESC Toulouse website.

Pre-requisites

Bac+5 postgraduate degree or MSc with 3 years professional experience, barring exceptional waivers.

Costs

Tuition fees 10,500 € Net, registration costs 100 € Net

Registration conditions

The Conférence des Grandes Écoles specialist Mastère label is subject to particularly strict criteria. A jury is responsible for the decisions to admit the student and award the degree.

Download an application file

Applications must be sent to ESC Toulouse (Secrétariat des Mastères Spécialisés), accompanied by any necessary documentation.

Once the correctly completed file has been received, the candidate will be called in for a selection interview with the jury, who will rule on final acceptance after deliberating. One selection jury will meet in July and a second in October.

For the accepted candidates, the fees are payable as of the beginning of the training programme.

Conférence des Grandes Écoles website 

Training supervisor

Jacques DIGOUT, Doctor of Information Technology, professor at ESC Toulouse, Director of the "Internet, Marketing and e-Commerce" Applied Research Centre.

The training is given by a number of permanent teaching staff at ESC Toulouse and numerous professionals teaching at ESC Toulouse and at ENSTA.

Contacts

Send documentation requests and applications to:
Secrétariat des Mastères Spécialisés de l'ESC Toulouse: tel. 05.61.29.48.68, fax 05.61.29.47.68
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